Simplifying "social" and defining what is right for you

For many micro and small businesses, social media is both essential and challenging. How to decide what platforms to use; how to define the audiences to target; how to create content of interest and how to do all of it with limited time, budget and without offending in the process?

We create an audit of what you are doing currently, we demonstrate what is and isn't working and we create a simple improvement plan that recognises your ambitions and resources.

 

Integration and management of social media assets

Campaigns are where trends are set, products are sold and behaviours are changed. However, effectiveness requires clever messaging, striking visuals and the right mix of material and environments to achieve tangible results – this means it is time-consuming and often is low down on a busy agenda.

Prometheus Lab is your fractional campaign manager, a member of your team and hands-on in creating imagery and writing content.

We execute your improvement plan, we make your social media posts subject to your sign-off process, we track the results and ensure we bring lessons and improvements back to you.

 

Creative writing and story-telling

Story telling is the most powerful way to engage people with an idea, concept and to make it real, memorable and inspiring. Social media works best at engaging an audience when it is telling a story that appeals to human emotion.

Whilst businesses are stories themselves, it is difficult for an owner to step back and convey this when immersed in the detail of a product and financial spreadsheets.

Prometheus Lab has deep creative writing skills and unique professional photography capabilities to enable stories to be conveyed in a way that engages the intuitive, emotional side of an audience as well as the rational side. Photography is essential to support this story telling, it makes it it visually compelling and more real. - it is what can grab the attention quickly in social media to influence and change attitude, mindset and behaviour.

We articulate your story through your people and your clients and we visualise it through engaging unique photography to make your social media content stand-out and drive response.

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Social media responsibility

We do everything whilst embracing our “four pillars of media responsibility”:

• Safety and expression – Ensuring all voices are given access without prejudice, whilst protecting all users from or offence 

• Diversity, equity and inclusion – Ensuring that in our messaging everybody feels valued, respected and supported

• Privacy and transparency – Building campaigns with privacy “at the very core” and ensuring transparency in media placement and measurement

• Sustainability - Protecting the planet and having a positive impact in everything we do

 

See our projects for the range of work that we undertake.